IKEA has developed a new gaming range of furniture in collaboration with ASUS sub-brand Republic of Gamers (ROG). The goal was to create “relevant, functional, beautiful, and affordable products” to make it easier for everyone to create the setup they want.
The new gaming range will target PC gamers and include six product families: HUVUDSPELARE, UTESPELARE, MATCHSPEL, GRUPPSPEL, UPPSPEL, LÅNESPELARE. All UPPSPEL products have been designed by IKEA and ROG in close collaboration while the other product families have been developed by IKEA. In total, the new gaming range includes more than 30 products, covering gaming desks and chairs, a drawer unit, accessories, a mug holder, a mouse bungee, a neck pillow, a ring light, and many more. Each product family offers a gaming desk and a chair with different price ranges. The range first launched in China on January 29 and from May 2021 it will be available at IKEA Japan, and from October 2021 sales of the range will be started globally. Have a look at the offerings below.
